There is a common misconception amongst the watch community about watch polishing or restoration. The popular belief is that polishing a watch will reduce the resale value of the timepiece.
The myth has been perpetuated mainly by watchmakers who usually offer only a light polish as part of a watch service. Most watchmakers, however, are inexperienced in watch restoration. Watchmaking is their predominant business, and they therefore have primitive polishing equipment and only a rudimentary understanding of watch re-finishing techniques.
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The notion that that restoration will affect value is true to an extent if the work has not been done properly. Inexperienced polishing can wear away the original angles and graining of a watch. A watch’s appeal is largely based on the quality of its finishing. Most will argue that case finishing is just as important as the internal movement - after all, one spends more time looking at the external features of their watch rather than the inner workings.Watches are visual objects of desire and poor polishing can make a watch less collectable and may affect its saleability in the future.
This in our view is the reason for the perpetuated stereotype associated with polishing and depreciation. However, cosmetic case polishing is an art in itself that takes specialist equipment and years of practice and training to master. When done correctly, a watch can be re-finished to within microns of original factory specifications. As long as the correct equipment and expertise are utilised to refinish a case, there is virtually no telling between a factory-new watch and one that has been refinished.
Fact : A considerable number of watches on the second hand market, if not brand new in plastic, have been cosmetically detailed in some way.
The Watch Collector Company specialises in timepiece restoration. We originally began restoring watches for most of the second hand watch industry, and are now the pre-eminent authority on Swiss watch polishing and restoration in Australia. We use the exact same technology and expertise that manufacturers use when finishing their watches during the production process. We use German and Swiss machinery which is very uncommon in Australia.
Whether you are buying or restoring your timepiece with us, you can expect our polishing to be done to the closest possible factory specifications.
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